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Public Affairs Specialist Certificate
Public Affairs Specialist Certificate

sexta, 21/07

|

Virtual

Public Affairs Specialist Certificate

Register Now

Time & Location

21/07/2023, 10:00 – 16:00

Virtual

About The Event

A noncredit Professional Consulting in Corporate and Public Affairs Certificate (PCCPA) gives you the opportunity to learn real-world of corporate and public affairs consultants who use their understanding of politics, business, and communications to offer policy advice to clients previously only attainable through MPA or master’s degree programs. The program was designed for anyone who wants to bridge a skills gap and learn the fundamentals of politics, business, and public affairs. As a public affairs consultant, you'll draw on your understanding of the political system to offer political and public policy advice to your clients. Clients may include private sector companies, trade associations, charities, not-for-profit organizations, and overseas governments.

Keeping abreast of political developments and sourcing key information from personal contacts, a range of media sources and political intelligence and monitoring are key aspects of the job.

You'll also identify key stakeholders in the decision-making process at United States Congress, European, national, regional, and local government levels. You'll work to maintain relationships with these individuals and to assist your clients to promote and protect their interests effectively. Public affairs consultants are often referred to as lobbyists, but their work is more wide-ranging

                                                                                                                                              REGISTER NOW

Types of public affairs consultancy work

Key areas of work include:

  • monitoring the activities of Parliament, Whitehall and other relevant bodies and organizations
  • raising the profile of an organization or client
  • lobbying
  • public relations work
  • providing strategic communications advice
  • providing public affairs support.

Training Outcome

At the end of the training participants will  be equipped with relevant public affairs skills and will be able to:

  • monitor proceedings and provide analysis of activities in the Corporation, Houses of Parliament, government departments, European institutions, political parties, local government, think tanks, pressure groups, non-governmental organizations (NGOs) and other bodies in order to keep clients informed of any developments related to their field of activity
  • read parliamentary publications and printed transcripts, and monitor other activities such as debates, questions, committee enquiries, statements, reports, regulations and legislation
  • assist with research and draft written submissions to government consultations and select committee inquiries
  • research, forecast and evaluate the effects of public policy on an organization using public sources, political intelligence and personal contacts
  • write newsletters, briefings, campaign material and press releases
  • attend selected committee hearings, party conferences and other events
  • establish and maintain two-way communication with relevant official bodies and stakeholders
  • maintain regular contact, in person and in writing, with politicians, civil servants and staff in local authorities, and regulatory bodies to brief them on clients' work and concerns
  • respond to public policy threats and opportunities
  • maintain relationships with existing stakeholders and develop new business
  • provide media management and other publicity activities
  • review the effectiveness of previous activities, and how the client is viewed by political and other

Skills

You'll need to have:

  • a strong interest in, and enthusiasm for, politics, policy issues and current affairs
  • excellent research and communication (written and oral) skills
  • the ability to assimilate, analyse and summarise written material quickly
  • time-management skills and the ability to work to tight deadlines
  • the ability to organize and prioritize your workload
  • interpersonal skills
  • the capacity to work on your own initiative and to relate well to colleagues, as well as clients and other contacts
  • teamworking skills
  • excellent listening skills, as well as the ability to take an impartial view
  • IT skills, as many information sources such as Hansard are online. You'll often have to prepare documents and PowerPoint presentations for clients and potential clients
  • the ability to inspire trust and confidence in clients as they may be making commercially-sensitive decisions, based in part on your advice, and will therefore need to trust your judgement and discretion
  • commercial awareness, in order to attract new business.

Program Director

  • Anna Rosalina                                                                                               Register Now
  • Contact: 202-987-8154

Faculty

  • Dr. Edward T. Moises, JD, PhD 

Schedule


  • 6 horas

    Modules I, & II

    Live Virtual

  • 5 horas 50 minutos

    Modules III, & IX

    Live virtual

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